British Council
Advertising
2020

Objective

To bring the brand image of myClass to the next level when enjoying a high awareness and interest amongst potential English learners during the past 3 years.

Solution

We reinforced the consumer benefit by illustrating some pain points - the memorable embarrassing moments of people who hesitate to speak English. The dramatized situations enhanced the need of being equipped with better English for achieving your dreams in different stages of life.

Next Project
Alcon P1 Launch
Advertising