Alcon P1 Launch
Advertising
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2021
Objective
To freshen the brand image and narrative for PRECISION1™, Alcon's newest product range aimed towards younger customers.
Solution
We partnered with members of the phenomenal boy band Mirror to invent the story of PRECISION1™ through an integrated campaign that included viral videos, premiums and fans club collaboration. Leveraging their mass fan base and soaring popularity, we broadened Alcon’s customer base to the younger sector and created buzz for the launch.