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2022
Objective
To encourage customers to enjoy healthy and fun cooking at home with Knorr products during the New Normal.
Solution
We reinvented a well-known nursery rhyme and created a light-hearted jingle with reference to Knorr’s no-MSG-added formula. In addition to the new jingle, we created an omni-channel campaign featuring delightful family-time moments and Future 50 Food recipes, inspiring every family to prepare every meal in an easy, healthy and tasty way.