Lux Moonlight
Advertising
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2022
Objective
To familiarize customers with LUX’s new product of exotic fragrance, Moonlight Cactus, as well as the skincare-grade formula.
Solution
We highlighted the brand new combo of luxurious fragrance note - Moonlight Cactus and Cedarwood - with the superior hyaluronic acid formulation through the strategic use of diverse digital platforms and media formats, inviting customers to embark on an aromatic journey.