Curél Product Video
Advertising
Scroll Down
Scroll Down
Scroll Down
Scroll Down
Scroll Down
Scroll Down
Scroll Down
2022
Objective
To boost the brand awareness and authority of Curél among sensitive skin customers, positioning its products as the Dermatologically-tested solution of skin problems.
Solution
We developed a series of solution-based videos to illustrate how Curél products may address various client pain points and treat sensitive skin conditions in different settings. In each video, the tagline "Curél, Cure, and Well" answered all of the skin concerns, echoing the company name whilst reinforcing the branding.