Dove Care & Protect
Advertising
2022

Objective

To establish Dove's presence in the highly competitive antibacterial industry by distinguishing the benefits of its first Antibacterial Body Wash from the products of other brands.

Solution

We invited a skincare specialist to be the key talent of the campaign, reinforcing the product credibility in meeting the fundamental demand of homemakers, beauty seekers, and hygienic product users. With the use of creative elements, the visual also highlighted how the formula is a one-stop solution that balances exceptional moisturization and effective germ protection.

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