Comvita Honey
Advertising
2022

Objective

To strengthen the leadership and premium positioning of Manuka Honey among other market players and educate customers with the healing power of natural honey products.

Solution

We visualized the power and uniqueness of liquid gold - Manuka Honey - by incorporating golden hives and golden honey texture in the visuals. Campaign assets are distributed across different media including outdoor spaces, digital outlets, KOL platforms , in-store POSM and etc.

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