LUX Luminique
Advertising
2020

Objective

To introduce a new hair-wash experience with Japan No.1 botanical hair brand and switch competitor brand users through trial distributions.

Solution

We transformed the hair-wash experience to an emotional experience of “blissfulness” and “cleanliness”. Upfronted the exclusive White Clay ingredient with the launch of Japanese-styled key visual and online videos.

Next Project
British Council
Advertising