Budweiser Be a King
Advertising
2020

Objective

To adapt the global campaign by localizing the concept and meaning of 'Be a King', with the bullseye objective of delivering the message that Budweiser is the King of Beers.

Solution

We strengthened the positioning and brand image of King by crowning the people with prominent achievements or the special qualities of being a King - vision, courage, uniqueness, determination, etc. With empowerment from advertising videos, social posts, consumer promotions to on-trade events.

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