Oilatum X B.Duck
Advertising
2020

Objective

To strengthen the brand preference as a head to toe wash for baby daily use and soothing dry skin. Also to gain competitor share by acquiring new users and brand switchers.

Solution

We induced product trials through a fun sharing campaign led by a newly created Cantonese nursery rhythm 'Oilatum Head to Toe Bath Song', presented with an animated MV that featured the familiar yellow B.Duck. Engaged moms by Facebook games, crossover giveaways and attractive sales offers.

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